I used to think that to succeed in marketing, you had to shout the loudest and to be the flashiest. After all, in a world where we're constantly bombarded with noise, it seems like the only way to cut through is to scream louder than everyone else.
But I was wrong.
I’ve come to realize that kind of approach will only take you as far as everyone else. The truth is, the best marketing doesn't shout, it listens. When we focus on serving the people behind the customers, the rest falls into place.
It's about understanding the problems our customers face and finding ways to solve them. That's why I’m excited in what I do — it's a field where creativity, technology, and empathy intersect to deliver real value, to real people.
Joining Gojek's Performance Marketing team marked a significant milestone in my career, where I had the opportunity to work on some of the company's most prominent products, including Moka, GoBiz, and Midtrans. It was challenging for sure, but I learned so much — tackling projects on a larger scale than I had worked on before.
That said, one of the things I appreciated most was the people I worked with. Collaborating with some of the industry's brightest minds gave me invaluable insights into the inner workings of a successful startup. Together, we accomplished a lot, and I'm proud to have been a part of such a positive impact.
As the first Product Strategist at MIFX, I had a unique opportunity to shape a completely new role that involved juggling between product management and digital marketing. Despite the challenge of wearing multiple hats, I found the work fulfilling, given my interest in MarTech.
Our main focus was to market our products to a younger segment of customers as part of the company's digital transformation initiative. This required a complete overhaul of our digital presence, including mobile app and website, CRM, as well as social media. Through these efforts, we not only rebranded the communication style but also rebuilt the user experience, resulting in a more modern and engaging platform.
DXTR was where I started my career in marketing as Associate Digital Strategist. During my tenure, I had the privilege to work under the direction of agency veterans with decades of experience, who I consider my mentors. Really grateful for their guidance, especially from the creative side of things.
As I grew in my role, I was given the opportunity to step up as Strategic Planner, where I had the chance to lead campaigns by myself — ensuring the brands' visions were brought to life. It was a fruitful experience, working on diverse projects and building a portfolio of work that I'm proud of.
